Hotel Executive

Daily Digest for Tuesday Mar 17, 2009

Featured News U.S. Travel Association Debuts Online Voting For Innovator of the Year Awards Business & Finance Wyndham Completes $46 Million Term Securitization HREC Arranges Financing of Doubletree, Dallas Interstate Hotels Reports 4Q Net Loss of $16.5 million Audit Report Raises Doubt About Lodgian's Ability to Continue as a Going Concern Leisure Travel Trends Slightly Upward ATTA Mission Delivers Sustainable Development Support to Jordan Hotel Packages, Renovations, & Awards Hyatt Place Recognizes Ultimate Host and Hotel Wyndham Named a '2009 DiversityInc 25 Noteworthy Company' Joint Venture Begins Renovation of Lexington Hotel Egg-ceptional Easter Breaks with Red Carnation Hotel Openings & Acquisitions Doubletree Columbus Debuts in Georgia Fort Lauderdale Grande Reflagged as a Hilton Langham, Yangtze Boutique, Shanghai Opening May 1st Conference & Event News HFTP Club and Controllers Conference HSMAI and the U of Denver Set Agenda for Ninth Annual Resort Conference Spring Meeting of HEDNA in Budapest Products & Services Lodging Interactive Launches Group 360 Hilton Garden Inn Lexington Partners with WRS Survey Reports Trends in Online Reviews Appointments & Promotions W South Beach’s New GM is Eduardo Fernandez Benchmark Appoints Peter Csikos Exec Chef Adam Hayes Appointed Exec Chef Grand Bohemian Hotel Read more of today's headlines ...

Sales & Marketing: Customer Loyalty Make the “G” and the “E” in GREEN Stand for “Guest Experience” By Rob Rush, CEO, LRA Worldwide As the definition of “green” intersects with “sustainable” and both mature in the marketplace, and it becomes abundantly clear that a “green” hotel needn’t detract from the guest experience, it will behoove hospitality professionals to a) Get on the bus, as sustainable practices will be a required “cost of entry” practice in the future, not a marketing initiative; and b) Figure out how “green” can actually enhance the guest experience. Read full story

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The Basic Principles for a Collaborative Workplace

I had a training session at my work place and we learned these 5 basic principles which are very useful:

1- Focus on the situation, issue, or behavior, not the person.
2- Maintain the self-confidence and self-esteem of others.
3- Maintain constructive relationships.
4- Take initiative to make things better.
5- Lead by example.
Try to use these every day, your work life will be very easy
The book we used is product of Achieve Global, Inc

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The Purple Cow

Just read the Purple Cow by Seth Godin. The book is great marketing tools. And honestly, it changes the concepts and the old ideas of how to market your business. Basically, what I understood from this book is that your Business Ideas have to be remarkable so you can market it easy. If you have a bad business idea from the beginning, it will be hard to market it even if you have the best marketing team in earth. He gave Starbucks, jet blue, and amazon.com as examples. These businesses are taken so it is over you can not create a new business like them. Also, he added that when you get your business up in the sky, you have to maintain adding new ideas to it in order to keep it up. In other part of book, he talks about the Advertisings. TV and News Paper ads are not as effective as they used to be. He asked so many people who were reading the Wall Street Journal about the name of the company which had a one page ad in the other page of the journal, 100% of these people did not even catch the name of the company. So the art of advertisements has changed dramatically in the last decade. Finally, I loved the book and I think it is a great marketing tool especially for new marketers like me who wants to learn.

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