Monday, June 11, 2007

Mouth to mouth Marketing

Since I am a big fan of Seth Godin, I will keep talk about the purple cow. In one part of his book he talked about Mouth to Mouth Advertisements. He said that the best and the cheapest way to advertise are mouth to mouth. When you offer a good service that is it. Every one will talk about your good service. People trust each other and they don’t trust advertisements. If you have the best sales force on earth, and they are trying to sell very good products, they will have hard time doing it because they are sales people, and most of us don’t like sales people. On the other hand, if your best friend tells you about a good restaurant or a nice hotel, you will run to try the restaurant and stay in the hotel. I bought my Toshiba laptop because friend of mine told me that it was better than Dell. I told another friend about Toshiba so he bought one for himself. How many times did you stay in a hotel because some one you know told you that the hotel was good and the service is exceptional? TV ads are dying right now. When we are watching the Super Bowl as Mr. Godin Said, we wait till the commercials come so we can run to the bathroom or get more snacks. So we don’t watch the commercial. Companies waste too much money for TV ads instead of using this money to improve their services.

Is HR Important????

When I go for an interview, I usually get an idea about the company from the second I enter the Human Resources office. I usually arrive few minutes early so I can fill out the paper work. Recently I had an interview in a good company! When I entered the Human Resources office after security gave me a pass, I greeted everyone in the office by saying good afternoon, my name is so and so and I am here for so and so. No one of the 3 ladies they were in the office greeted me back. I looked like an idiot with my big smile, and I stranded up for a few minutes before anyone acknowledged me. Finally, one girl picked up some paper and walked towards me and asked me to fill them out. And told me you can set there. I filled all the paper work in few minutes and I gave it back to her. She told me Ms. XX would be with you. I waited for about 20 minutes and finally Ms. XX showed up and took me to her office. During the 20 minutes wait, I noticed how these ladies were doing their job. And to tell you the truth one of them was nice from the way she answer the phone and talking to other people who stopped by the office for different reasons. The other girl was so rude and did not smile once. Every time she answered the phone, she was looking for a fight. The rude girl was working on the computer and one of her managers came to her nicely saying" hey xxx can you do me a favor" and I assumed the manager wanted the rude girl to do something. The rude girl answered the manager saying” not really, I am busy, but I will do it" the manager said" oh, don't worry" and then the nicer girl told the manager that she was free and she would do whatever. I asked myself why good company like this one should keep a nasty employee like this one. But there are million answers to this question so I did not bother trying to answer it. The point I want to make that good companies know that they get interviewed at the same time they interview someone. Why don't they keep the waiting area away from the work place? This way the candidate does not judge the company before he or she even starts. Honestly, it always works with, if the human resources people are nice and professional, the whole company is nice and professional . Another point is that Human Resources set the tone of employees’ behavior. If Human Resource manager tells you that they will call you at the end of the week to set up another appointment, and they never call, that means; time does not mean anything for these people. In order to make employees respect time, HR has to respect time as well. I remember once, I interviewed for a job with 7 different people. I interviewed with HR, department head, Executive offices and finally the General Manager. When I left the last interview, HR manager told me that they would be in touch with me by the end of the week. At this point, it was very easy. Either call me to offer the job or send me a rejection letter. After 3 months, the HR manager called me to offer me the Job! Of course in these 3 months, I interviewed at some other places and I accepted another job form other people who handle the procedures right. Finally, we have to believe that HR is your company’s heart. It is the first image of your company. You have to hire the right HR, in order to get the right employees. How many companies got sued because of stupid HR mistake?

Ran out of Sick Days

I ran out of sick Days!!!!I ran out of sick days Some times you weak up in the morning and you don't feel like going to work. You are just not feeling well mentally. So you ask yourself, should I call out sick? And the answer is no because you want to save the sick day to another time. My General Manager once at the Four Seasons New York was Mr. Thomas Steinhauer who I love and respect dearly. He once told us that we all came to work when we were really sick but we called sick when we were feeling well and wanted to do something out. He is right 100%. Most employees go to work when they are very sick, but they call sick when it is sunny out and they want to go to the park, it is the same thinking in a lot of industries, and that is why you see the number of sick days is very important to some people when they are accepting new job. If you love and enjoy your job, you will go to work even if you are sick. A lot of employers know that calling out sick is part of the business and they can not ask employee why he or she called out sick. Employer or management can mention the number of used sick days when an employee up uses the benefit. Or when they give the employees his or her annual performance review So now most employers are trying to build a loyalty and trust relationship with the employees. So many companies are trying so hard to make employees love their job. And as I said, when the employees love and enjoy their job, they will never call out sick unless they really can not walk to work You can check this interesting report from the Department of Premier and Cabinet for 2004-2005. It shows you the average sick used days in the last 3 years.

http://www.dpac.tas.gov.au/documents/annualreport/2004-

The Purple Cow



Just read the Purple Cow by Seth Godin. The book is great marketing tools. And honestly, it changes the concepts and the old ideas of how to market your business. Basically, what I understood from this book is that your Business Ideas have to be remarkable so you can market it easy. If you have a bad business idea from the beginning, it will be hard to market it even if you have the best marketing team in earth. He gave Starbucks, jet blue, and amazon.com as examples. These businesses are taken so it is over you can not create a new business like them. Also, he added that when you get your business up in the sky, you have to maintain adding new ideas to it in order to keep it up. In other part of book, he talks about the Advertisings. TV and News Paper ads are not as effective as they used to be. He asked so many people who were reading the Wall Street Journal about the name of the company which had a one page ad in the other page of the journal, 100% of these people did not even catch the name of the company. So the art of advertisements has changed dramatically in the last decade. Finally, I loved the book and I think it is a great marketing tool especially for new marketers like me who wants to learn.

Union Employees

I assume that the union was created to protect all employee rights from injustice employers. In my opinion, the union goals have changed or you can say that the union employees have changed. When you ask any front desk manager about the biggest challenge he or she faces, they will say; dealing with union employees is the hardest part of the job. Union employees think it is ok to be lazy. Don’t get me wrong here. I am talking about small percentage of union employees. I worked with some union employees and they were great examples of the team player. If you compare any hotel in Europe to any hotel in the USA, you will see the difference. For example, Four Seasons in Europe is better than any Four Seasons in the USA. Best western in Europe is like a four stars hotel in the USA. The reason is that most hotels in Europe don’t have union employees. So employee in Europe goes above and beyond his/ her job to make the guest happy In the USA, we have job descriptions, and seniority. And these 2 items can make the job very hard specially if you have some lazy employees who like the word (working under protest)

3 Words!!

in one of my interviews, the interviewer asked me to describe myself in 3 words. How in earth do I describe myself in 3 words. Anyhow, I said 3 words which the interviewer loved to hear such as motivated, loyal, and hard working. After the first interviewer finished with me, another interviewer asked me to describe myself in one word!! I think William shakespeare himself cannot describe himself in one word

Saturday, April 7, 2007

عـلى والكـــلب

الكلاب والحيوانات الاليفه عموما تحظى بمعامله خاصه هنا فى نيويورك وفى جميع الدول الغربيه كافه.. فتجد المستشفيات والفنادق الخاصه بالكلاب والقطط وتجد خدمات عديده للكلاب والقطط واتذكر صديقى اخذته عند وصوله من مصر لسوبر ماركت كبير جدا ووجدته واقف متنح امام قسم اكل القطط والكلاب والدمعه هتفر من عينه .. وكان يتذكر ايام ما كانت بيحدف الكلاب بالطوب والحجاره
المهم ان لى صديق اسمه على يكره الكلاب كرها شديدا .. وفى يوم م الايام وجدت على داخل علىّ وفى يديه كلبين لولو حكايه واحد ابيض والثانى اسود.. وشعر الكلاب مقصوص بعنايه فائقه.. فزعت من مكانى وسألت على عن الكلاب .. فجاوبنى على انه هيشرح لى فيما بعد وفى مره اخرى وجدت على داخل علىّ ومعه الكلبين وحوالى 4 بنات مزز جدا.. فسالت على عن الكلاب وعن البنات فشرح لى على انه اشترى الكلبين علشان يعلق بيهم بنات
فعلى كان بياخد الكلاب للشارع للتمشيه وفى كل خطوه توقفه بنت اموره وتلعب مع الكلب وتقوله الله جميل اوى وتسأل على عن اسم الكلب وسنه واسرته ..الخ الخ
وعلى المعلون كان يحكى لهن ان الكلب يتيم او ان سياره متهوره قضت على ام الكلب الاسبوع اللى فات او ان ابو الكلب مات والعياز بالله بسرطان بعد صراع طويل مع المرض.. وكانت عيون على تزرف الدموع من التأثر عندما كان يحكى هذه الحكايه وتدمع عيون البنات وترق قلوبهن ويروحوا مع على علشان يمشوا الكلاب وينسوا على الهم والعذاب اللى هو عايشه
والحق اقول ان على عمره ما كان بخيل لما الاقيه داخل كده ومعاه خمس ست بنات ويقولهم ان المهاجر بيحب القطط وكل القطط بتوعى ماتوا للشعور بالوحده